Life insurance. For dads. Simplified.
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"See Daddy, I knew you’d look nice"
Tom has helped protect 50,000+ families.
Tom has helped protect 50,000+ families.
A proper job
Why get life insurance?
Dying is obviously not on your to-do list, but the reality is that every 20 minutes a child loses a parent they rely on financially*.
If something happened to you, and you passed away, life insurance is designed to pay out a lump sum to help make sure your family doesn’t have to worry about money.
Get startedWho is Tom?
Tom provides life insurance designed for dads. With Tom, you can get a free quote faster than your kids can disappear in a supermarket.
One tiny form, a chinwag with one of our friendly advisors, and you’re golden.
Apoocalypse now.
How to win at parenting:
Please note: Winning at parenting not guaranteed. Actual results may vary.
Always parent responsibly.
Fill out a tiny form, here
Have a natter with our friendly insurance advisors
Sit back and stroke your magnificent dad beard in triumph
You pay forward. We give back.
We donate £1 to Balls to Cancer for every valid quote we process, even if you don’t take the cover. Cos we’re nice like that.
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"Heads"
Questions? Here are the answers.
How much does it really cost?
We’ll never charge you for quotes, and life insurance premiums with us could cost as little as a couple of beers each month.
But unlike a pint, your life insurance can stay the same price month after month.
Plus, we like a challenge. So, tell us if you’ve found a better quote elsewhere, and we’ll eat some kind of hat if we can’t provide the same level of cover for less.
Life insurance pays out 97% of the time, with £3.87 billion paid out in 2022 alone**. The remaining 3% are a result of people outliving their policies, missed payments, pre-agreed exclusions or being dishonest on your original application.
We’ve all told the odd porkie, but when it comes to life insurance you need to tell us the truth, the whole truth and nothing but. Cheeky cig down the pub? Tell us. Struggling with your payments? Let us know. Because when you’re talking about life and death, honesty is the best policy.
Why get life insurance?
Losing a dad sucks. But losing a dad, the family home, and all the other things his income paid for sucks on an entirely new level.
Life insurance is designed to act like a financial safety net for your family. If anything happened to you before your cover ended, your life insurance would pay a lump sum to your family to help cover the financial burden of losing you.
Why do you need to know if I smoke?
We all know that smoking is bad for our health, and sadly it’s a contributor to disease and death in many people. We need to know if you smoke because it increases your risk of death. But be honest - if you tell porkies, your insurance may be invalid and you risk losing your pay out.
Why do I need to speak to someone, can’t I do this all online?
There are a couple reasons you need to speak to someone on the phone.
First - unlike car insurance where there could be a few thousand quid a stake - with life insurance we’re regularly talking about half a million quid or more. For that reason, we need to make sure you are who you say you are should there be any disputes if a claim arises.
And second, we firmly believe that speaking to real human beings ensures that your requirements are fully understood, and you get the right cover for you and your family.
